ABOUT

NA — نَـ

NA takes its name from the Arabic prefix نَـ (nā-), the marker of collective action in the present tense. Where I am making is ana aamal (أنا أعمل), we are making is nahnu naamal (نحن نعمل). The studio is built on that shift: from the individual to the collective, and from isolated objects to the ecosystems they belong to.

NA is a design practice grounded in research, collaboration, and making. It holds that no product is the work of a single hand, and no material exists apart from people, place, and environment. The aim is justice in collective making: fair credit for makers, honest relationships with materials, and design that connects past craft knowledge with present needs.

Approach

Work at NA moves between maker, material, environment, and user. Projects begin with listening: to craftspeople, historians, communities, and the landscapes materials come from. Research includes archival work, field documentation, prototyping, and dialogue across disciplines.

Design here is not only form-giving. It is a way to understand how things are made, who makes them, and what stories products carry when they reach the world. The practice seeks a hybrid method—honouring tradition while testing new tools, structures, and systems for sustainability and inclusion.

This site documents process and method as much as finished work: research paths, material trials, collaborations, and the thinking behind each project. It is a space to trace how ideas move from context to object, and how objects, in turn, can speak back to the conditions that shaped them.

HUDA

Huda Kalash is a Palestinian product designer whose practice is rooted in craft, material knowledge, and collective making. Raised in a rural family of makers, she grew up observing her grandmother’s embroidery and knitting alongside her father’s carpentry and calligraphy—experiences that continue to shape her approach to design.

She studied Industrial Design at Bezalel Academy of Arts and Design, graduating in 2019, before working at the Palestinian Museum. Her work there deepened an ongoing commitment to the preservation and documentation of Palestinian craft practices. She later contributed craft manuals for UNESCO and taught design thinking and textile technologies at Dar al-Kalima University.

In 2019, she founded the idea and methodology behind NA (نَـ, Nah), an ongoing practice centred on collective making, research, and material exploration.

Huda completed her MA in Design Products at Royal College of Art, where she continued developing a practice grounded in research, collaboration, and hands-on experimentation. Her work connects historical craft knowledge with contemporary design through archival research, storytelling, and collaboration with makers and craftspeople.

Across studio practice, teaching, museum work, and documentation, she works toward forms of design that are materially aware, socially grounded, and culturally sustained.